Braxus — Total Command Over Your Local MarketBraxus

ForeverLawn Dealer Opportunity

A proven growth system built inside the ForeverLawn network.

Real dealer results. Transparent reporting. A paid media match that lowers risk while accelerating lead volume.

Request the Dealer Growth PlanSee the Success Program

2025 performance snapshot

Lead volume, engagement, and conversion efficiency from the ForeverLawn dealer network.

2,531 qualified leads in 2025

Across Gravity and BWP channels (514 Gravity, 2,017 BWP).

Top products growing fast

K9 Grass 396 leads (+34.1% MoM), Landscapes 242 leads (+14.8% MoM).

High-intent action volume

33,983 actions from 109,029 impressions (15.6% engagement rate), including 1,347 phone calls.

Exceptional conversion efficiency

Miami 46.4%, Coastal Carolinas 27.1%, Charleston 24.2%, West Michigan 20.9%.

Dealer performance concentration

West Michigan (272 leads), Minnesota Inc. (249), and Pacific Coast (213) led the network in 2025, giving us clear models to replicate across new markets.

We track high-intent actions, qualified leads, and engagement. Full downstream KPIs (close rate, CAC) are not yet captured in this dashboard.

Dealer overview

31 total dealers in the historical dataset, with 23 currently active in the CRM roster.

Active dealers

23

A concentrated group of markets drives performance and provides a repeatable playbook for new dealers.

ForeverLawn Minnesota Inc. Artificial Grass Sales & Installation
ForeverLawn Black Hills
ForeverLawn Rocky Top
ForeverLawn Charleston
ForeverLawn Lake Norman
ForeverLawn Gold Coast
ForeverLawn NEPA
ForeverLawn Coastal Carolinas
ForeverLawn Pacific Coast
ForeverLawn Central Texas
ForeverLawn (Louisville) (local seo/organic)
ForeverLawn Piedmont Triad
ForeverLawn Central Kentucky
ForeverLawn NCGA - Atlanta Artificial Turf
ForeverLawn of the Ozarks
ForeverLawn West Michigan
ForeverLawn Sacramento
Commercial Lawn Management
ForeverLawn Central District
ForeverLawn of Ohio, Inc.
ForeverLawn Miami
ForeverLawn Yellowstone
ForeverLawn Finger Lakes

What the program delivers

The dealer growth system behind the 2025 performance lift.
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Google Business Profile optimization and listing accuracy across 70+ directories

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Local SEO + keyword tracking tied to real lead outcomes

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Paid media aligned with ForeverLawn national strategy

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Lead intelligence dashboard with calls, forms, and engagement data

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Conversion-first landing pages for K9 Grass and Landscapes

June/July 2025 dip explained

A temporary decline tied directly to the national ad shutdown and campaign re-optimization.

What happened

  • ForeverLawn home office paused national advertising in May 2025.
  • Dealer-level paid media was onboarding at staggered intervals.
  • Gravity landing pages for K9 and Landscapes were still ramping.

How it stabilized

  • Paid media infrastructure was upgraded and re-optimized across markets.
  • Gravity pages gained traction and began offsetting demand loss.
  • Dealer campaigns matured, returning performance to trend.

Home office paid media match

Lower the risk with a straightforward reimbursement structure.
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Up to $500/month in matching funds

  • If you spend $500 on ads, you receive $250 back.
  • If you spend $1,000+ on ads, you receive the maximum $500 match.
  • Reimbursement is capped at $500/month and paid monthly.
Google Ads spend is billed separately. We recommend a minimum of $250/month per vertical (K9 Grass, Landscapes), but actual spend varies by market competitiveness. All matching funds are reinvested directly into your local territory.

Ready to see what this looks like in your market?

We'll map your local opportunity, outline the lead plan, and show how the match reduces your risk.

Schedule a dealer growth review